Case Study
Client: Plant Based World Expo
Campaign: ExCel event, 2023
Objectives
Launch the third PBWE event at a new, larger venue, driving awareness and credibility within the plant-based business community and beyond
Strategy
A steady stream of corp-sumer news and feature generation maintaining momentum in the four month run-up to the event, maximising exhibitor and attendee news and hard-working targeted media partnerships across sectors
Output
Diary date, exhibitor news, trend features, conference and theatre lineup, and comment pieces including letters to editors. In addition, the team secured national and regional broadcast interviews and managed social media on-site
Results
+ 80 pieces of coverage (33% increase YOY) + 30 media attendees
+ significant increase in contra content and social media presence, including from influencers and plant-based foodie heroes involved in the event; BOSH! and Neil Rankin.
Highlights: BBC News, LondonLive, VegNews, Veg Out! The Caterer, Catering Today, The Grocer, OOH, Contract Catering, Vegconomist, Plant Based News
“After using larger PR agencies, we decided to pivot for a more personal, tailored approach, and discovered Eden Green PR through their existing portfolio of work within the plant-based market. With a keen understanding of both CPG, trade media and trade events, Laura and Caroline were able to provide us with a complete service from start to finish.
Not only did Eden Green generate value for Plant Based World Expo through earned media, but they also tapped into our existing media relationships to make them more productive.
As an added benefit, through careful collaboration, they also created value and a positive customer experience for our exhibitors with coverage too. We look forward to planning our next event’s campaign with them!”
Abigail Stevens, Marketing Director, JD Events