Case Study
Client: Squeaky Bean client since 2021
Campaign: Fish range launch 2023; smoked salmon style slices and tunastyle flakes
Objectives
Position Squeaky Bean fish range as a premium fish alternative and encourage meat-eaters, reducers, and vegans alike to choose Squeaky Bean
Strategy
Shoot and place lifestyle photography in front of the right media at the right time
Output
Consumer media covering customer, health news and lifestyle
Event: Squeaky Bean boat generating influencer and KOL content and reviews
Results
+50 pieces of quality coverage secured, highlights including:
Nationals: MailOnline, Daily Mail, Sunday Mirror, Sunday Express, Sunday People,
Customer mags: Sainsbury’s Magazine, Waitrose Weekend
Lifestyle mags: Your Home, Women’s Health, Top Sante, Women’s Fitness, Love it!
KOLs and influencers: Alfie Cooks, Scott Can Eat, Veganezer, Fat Gay Vegan
Vegan: Vegan Food & Living, Vegconomist, Plant Based News, Veganuary