The rise and rise of veganism in the last five years has been astounding, with numbers increasing from 140,000 people in the UK in 2014 to 600,000 in 2019. One of the major contributors to this change has been Veganuary. Founded in 2014, the campaign has encouraged people to give plant-based a go by droppingContinue reading “Veganuary: how brands can stand out from the crowd in 2021”
Cow’s milk has a long history in the annals of PR and advertising. From the ‘Got milk?’ campaign and the dancing milk bottles of 1990s television, to the more recent Cravendale ‘cats with thumbs’ advert, from an early age we are taught that dairy milk is an essential part of our diets and ‘good forContinue reading “Should plant-based milk be subsidised in schools?”
Our founder, Caroline Burgess-Pike, recently spoke to David at Vegan Business Tribe to give her top tips for plant-based businesses to run successful PR campaigns. You can view the video here by signing up to VBT – and membership is currently free!